Collection: Räder

How The Design Story Began.

Räder was founded on January 1, 1968 by Hartmut Räder at a time in which the Beatles, the Stones and the hippies were ushering in an era full of euphoria and freedom. With his emotional products that satisfied the desire for better design in everyday life, Hartmut Räder responded to the needs of the zeitgeist of this revolutionary time. It all began with small products that were handcrafted in limited editions in our own workshops. A little later – completed by a paper and stationery collection, greeting cards and inspiration that Hartmut Räder found all over the world – the company grew into an innovator on the gift items market in the 1980s. Now räder is one of the market leaders in decor and gift items.

Made In Germany. We Love Writing Design Stories.

Our products are love, devotion and 100 percent our own design. Because räder products don’t simply pop out of a machine, the same goes for the design philosophy: everything is designed and dreamed up by our in-house design department, consisting of six product and graphic designers. From strategic collection design to the first product idea to packaging, our own trade fair booths, POS materials and print media, everything at räder comes from the hands and heads of our creative department. In addition, we closely cooperate with purchasing, marketing, logistics and distribution to satisfy your wishes and quality expectations. The räder collection is thus made possible by a capable team of workers who show a great deal of initiative!